A social network service or social networking service, most often called SNS, is a medium for establishing social networks of people who share interests and/or activities.

Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. Most social network services are web based and provide means for users to interact in various ways, such as e-mail and instant messaging.

Modern internet-connected always-online phones stake a lot on SNS connectivity and integration with the various services getting more popular than ever.

Traditional forms of gathering information are dead! People today are more and more dependent on the internet to gather information and their networks to help sift through this information and make decisions. Consumers today get connected online and make decisions based on what their colleagues, peers, networks and through people they know share. But increasingly from ‘experts’ who they don’t know. These engagements are creating on-line communities of people with shared interests.

Companies that want to succeed today need to use social media smartly to reach their potential customers and the ‘influencers’ that these customers turn to. Given the speed at which new media and channels are mushrooming and proliferating, companies need to figure out their strategy for engaging clients across multiple media. Strategy needs to be worked out keeping in mind Clear Client Objectives, and Goals that they are looking at achieving.

At RK Infomedia, we help corporations leverage social media to engage their clients.